Highland Transcend Partners I ^{Priced, NYSE: HTPA}

We intend to pursue a target in the disruptive commerce, digital media and services, and enterprise software sectors, with a primary focus on North American and European markets. Highland Transcend was established by our founding partners – Ian Friedman, Bob Davis, Paul Maeder, and Dan Nova – with the mission of supporting long-term value creation in the next generation of transformational public companies. We believe that the businesses with the greatest propensity for long-term value creation seek partners who are themselves proven value builders and have demonstrated success in ushering companies from private to public operating environments. We strive to add value to the entrepreneurs we invest in through several key avenues of support, including: (i) augmenting management teams by sourcing key leaders, (ii) helping with customer and strategic business partner introductions to drive revenue, (iii) providing proprietary analytics to support data driven decision making such as benchmarking exercises, customer and market research or econometric modeling, and (iv) thought-partnership on key strategic or execution challenges and opportunities. We are propelled by our desire to become the trusted partner to management teams such that they come to rely on us as the first call in a “crisis of opportunity” or a “crisis of calamity.”